It’s what policy wonks refer to as a “dual-use technology,” which is a snappy way of saying that the tech is “sometimes maybe good, sometimes maybe shit.” making a jailed dissident appear relaxed in court footage when they’re really being starved to death. It’s all about editing video footage of humans - in ways that many will likely find uncanny or manipulative.Ĭhanging someone’s facial expression in a video, for example, might be used by a director to punch up a bad take, but it could also be used to create political propaganda - e.g. But Project Morpheus is obviously much more deepfakey than the company’s earlier efforts. These include the aforementioned Neural Filters, as well as more functional tools like AI-assisted masking and segmentation. Now, given the looseness with which we define deepfakes these days, Adobe has arguably been making such tools for years.